Volvo Showroom Touch App
To make the user experience at the dealerships more dynamic, we developed a touch application designed for big screens. In this app, users were able to do the following things: consult extra content about the different Volvo-models, configure a Volvo of their choice, get to know the Volvo innovations and safety systems, consult the dealer’s inventory of official Volvo Selekt used cars and new Volvo stock cars.
Smart interactivity
To not have to choose between a screen having to diffuse 1-way content (traditional video) OR 2-way content (Touch app), we chose to use touchscreens together with a proximity sensor in a smart way so the screen could easily switch between both types of content:
Here’s how this looked in real life:
